Car hire firm Avis reports the effects of the recession have seen more Brits hiring luxury cars to ‘keep up with the Jones’.
It claims to have seen a four-fold increase in luxury vehicles which are hired for weddings, going on dates, going to a job interview and meeting the in-laws.
Over a third (35%) admit the reason for hiring a luxurious car would be to give the impression they are doing well for themselves, to stand out from the crowd (18%) and to be taken more seriously (14%).
Brits also agree that appearing to lead a lavish lifestyle gives a better first impression (29%), means people are nicer to you (27%) and assume you earn more money (27%).
The Avis Select Series offers customers a guaranteed make and model of car including Fiat 500, Audi A1, Citroen DS3, BMW 1 Series, Audi A4 and more.
The cost of hiring an Audi A4 is £63 per day instead of paying out £23,000 and a Porsche Cayenne is £188 per day instead of £88,000.
