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‘Regional airlines missing out on online growth’
More than half of regional airlines are missing out by not offering online booking facilities, a new report claims.
Travel technology software company Traventec found that unlike low cost airlines, 50% of regional carriers lack an online booking capability on their websites to attract direct bookings.
This emerged as the main difference between the two airline types.
Traventc sales vice-president Howard Frost said: “Regional airlines lacking an internet booking engine are missing out not only on the benefits of a low cost distribution model but also on the opportunity to maximise revenue through the cross-selling of complementary services such as insurance, accommodation and car hire.
“With low cost carriers’ share of the European market due to grow by a further 8% over the next four years according to some industry analysts, and with other sectors of the globe, most notably South and South East Asia experiencing an explosion in low cost and regional routes, there is much opportunity for solution providers.”
Report by Phil Davies
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