TUI UK says one of the main reasons people contact its in-resort helpline is because they don’t want to return home at the end of their holiday.
The parent company of First Choice and Thomson said enquiries about how clients can extend their holiday are among the top-five most common queries to its 24/7 Holidayline.
The operator revealed the figure while announcing the 24/7 Holidayline will take its millionth call this month.
The service, which ensures customers can receive assistance at any point in their holiday, was launched in 2007.
Since then, the 24/7 Holidayline has received "hundreds of calls from customers eager to add an extra week to their stay", according to the operator.
Rather more predictably, the others that make the top-five queries are about excursions, transfers, the weather and local resort information.
In addition to helping with standard customer enquiries, the 24/7 Holidayline also provides a free translation service in partnership with Veritas with translators available in 157 languages.
Kathryn Ward, director of retail, financial services and contact centres for Thomson and First Choice said: "We are really excited about our 24/7 Holidayline taking its millionth call.
"It proves that this is an extremely valuable service to customers.
"Our social media team is now also 24/7 so customers can get hold of an advisor, regardless of the time of day, in the most suitable or convenient way for them."
