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Rocco Forte Hotels rebrands
Rocco Forte Hotels has rebranded as The Rocco Forte Collection.
The luxury hotel company with nine properties is introducing a new website with a dedicated meetings section, a new logo and a toll-free reservations line.
A dedicated online resource for the trade claims to provide a ‘one-stop shop’ for travel agents wanting to book or find out further details about any of the properties at www.rfctraveltrade .
The company, which is expanding to 14 hotels by 2009, aims to have its own GDS code by the autumn.
“The aim of the rebrand is to reflect how far the company has come in ten years and that all nine properties are individual in character and style but are linked by the company’s brand values of elegant design and attentive personalised service,” a statement said.
Properties in the group include The Balmoral, Edinburgh; The Lowry Hotel, Manchester; Brown’s Hotel, London and Hotel Savoy, Florence. New openings include The Charles Hotel, Munich in October plus a property in Prague next year; the Verdura Golf & Spa Resort, Sicily and another Marrakech, both in 2009.
by Phil Davies
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