Royal Caribbean has named Zinan Liu as president of China and North Asia Pacific region.
Lui has been with Royal Caribbean since 2009 and most recently was vice president of regional Asia operations, opening offices in Hong Kong, Beijing and Guangzhou.
He is also chairman of Cruise Lines International Association for North Asia.
"These are exciting times for Royal Caribbean International as we continue to build our business in China," said Royal Caribbean CEO Michael Bayley.
"I am confident that Zinan’s expertise as a global travel veteran, his strong relationships in the region, and astute business acumen, will put us in a powerful position to reach our goals."
China and North Asia is a key growth market for the cruise line, which will have five ships deployed in China by next year.
