Ryanair has rolled out a new CAPTCHA security system on its websites in a bid to stop "unauthorised" screenscraper websites.
It had already trialled the technology on its Irish and UK websites and has now introduced it across all markets.
But, in true Ryanair style, it has put its own marketing spin on the CAPTCHA codes, claiming they will also make booking "more fun".
Under the system, customers are asked to verify their booking by completing an question and answer process and by simple word recognition and repetition.
Ryanair’s Robin Kiely said: "With helpful travel reminders, words of wisdom and some simple brain teasers, Ryanair passengers can look forward to even faster access to the lowest fares, while the CAPTCHA facility also improves consumer protection, preventing passengers being ripped-off by unauthorised screenscraper websites mis-selling Ryanair’s low fares."
Ryanair’s battle against screenscrapers has rumbled on for several years.
It first introduced CAPTCHA technology in 2011 but was forced to modify it after online agents found a way around it.
by Bev Fearis
