Ryanair has made its fares available on Google Flight Search for the first time, claiming the move will make it easier for passengers to compare its prices with other airlines.
Chief executive Michael O’Leary said the search tool would "dramatically change how Europe’s passengers select and book their flights".
Google Flight Search allows users to search by price, airline, flight duration or by date and presents a list of the most relevant flights in price order. Customers then book directly with the airline.
It is available for Google users in the UK, France, Germany, Italy, the Netherlands, Spain, the US and Canada.
Until now, it hasn’t made as much of an impact in Europe because it hasn’t featured some of the region’s key airlines, particularly in the low-cost sector.
users of Google Flight Search in the UK, France, Germany, Italy, the Netherlands, Spain, Canada, and the US.
Until now, Google’s metasearch tool hasn’t gained traction in Europe partly because of the lack of inventory for low-cost airlines such as Ryanair,
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t’s available for users of Google Flight Search in the UK, France, Germany, Italy, the Netherlands, Spain, Canada, and the US.
Until now, Google’s metasearch tool hasn’t gained traction in Europe partly because of the lack of inventory for low-cost airlines such as Ryanair, Europe’s largest airline. Google executive David Robles said in a statement:
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"We want to give users as many flight options as possible, so introducing Ryanair, which is Europe’s largest airline, to the Google Flight Search family is very exciting," said Google’s David Robles.
"Research suggests that users tend to visit around 20 different sites before they book a flight. Google wants to help improve the travel experience by drastically reducing the time wasted on researching and booking flights."
Ryanair said its new partnership with Google Flight Search was the latest in a series of digital innovations designed to improve its customer service. The airline is also revamping its website over the next few weeks.
