Ryanair has begun a crack-down on publications, including TravelMole and the Telegraph, which still refer to it as a "no-frills" airline.
The airline’s head of communications Robin Kiely has written to various editors insisting that they remove any references to the term "no-frills" in Ryanair coverage.
He argues that because it now offers services like "reserved seating, priority boarding, leather seats and on-board catering", it no longer falls under the category of "no-frills", even though passengers have to pay extra for most of these frills.
He said although Ryanair now objects to the term "no-frills", it would still like to be described as a "low-cost" airline.
TravelMole has not yet made an editorial decision and would like to know the views of its subscribers.
When it contacted rival easyJet, a spokeswoman said it had no objection to being called "no-frills", but would prefer to be referred to as "low-fares" or "low-cost"
She said easyJet had evolved since its early "no frills" days and now offered various "frills", but she agreed it was still not comparable to a full service airline.
Do you think Ryanair is no longer a "no-frills" airline? Do you think it is a "low-cost" airline?
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