SeaWorld Entertainment has finally named a new CEO as it looks to turn a new corner after a year of controversy and declining attendance.
Joel Manby will become the new chief executive from April 7, taking over from interim CEO David F. D’Alessandro, who will remain as chairman.
Manby, 55, has been president and chief executive of Herschend Family Entertainment for the last 12 years, the parent company of Dolly Parton’s Dollywood theme park, the Harlem Globetrotters basketball team, and other attractions.
“This company has tremendous brands, and for more than 50 years, families have come to our parks to learn about animals, have fun and be entertained,” Manby said in a statement.
“We are known for our exceptional operations and world-class animal care. My job is to build on that foundation while consistently improving and innovating in a competitive environment.”
Manby faces challenges on several fronts – SeaWorld’s stock has plunged more than 40% in the last year and the fallout from the ‘Blackfish’ documentary continues to impact both attendance and overall brand reputation.
Earlier this month the company launched a “meet the animals” ad campaign and plans to roll out another campaign soon aimed at boosting its brand reputation.
It has also announced a $300 million program to upgrade conditions for its killer whales.
