Tour operator Simply Sweden has launched a new brand, Simply Northern Lights.
The new programme will offer small scale, genuine encounters in northern Norway and Swedish Lapland.
Chris Graham, managing director at Simply Sweden and newly launched Simply Northern Lights, said: "Simply Sweden is one of the leading tour operators to Sweden and Norway.
"With our intimate knowledge and collection of expert local suppliers we offer the most flexible and tailor-made holidays to Sweden and Norway.
"Simply Northern Lights will continue to offer this flexibility."
The operator’s website is: simplynorthernlights.co.uk
