The Singapore Tourism Board (STB) and Expedia have joined hands in a two-year global marketing partnership.
Expedia will support STB’s SingapoRediscovers staycation campaign until April 2021 and also market the city state in 10 major overseas markets as international border restrictions gradually ease.
They are rolling out a STB-Expedia SingaporeRediscovers campaign landing page hosting various content and domestic holiday bundles, staycation packages, and tickets for attractions and tours.
The partnership will then focus on luring travellers from Japan, South Korea, Hong Kong, United Arab Emirates, Germany, France, Switzerland, Canada, United Kingdom and the US.
It will comprise flight promotions, online display ads and creative content.
"In the immediate term, we will encourage locals to rediscover their neighbourhoods and to support their favourite businesses safely and responsibly," said Lynette Pang, STB’s Assistant Chief Executive (Marketing Group), Singapore Tourism Board.
The S$45 million SingapoRediscovers campaign launched in July.
STB recently inked a similar partnership with tours and activities platform Klook.
Written by Ray Montgomery, Asia Editor
