United Kingdom
United States
Asia Pacific
Starwood: new ‘groundbreaking’ benefit
Starwood introduced its new benefit that abolishes set check-in and checkout times for select Preferred Guest elite members. It also introduced round-the-clock check-in at all Starwood hotels and resorts.
"We’re constantly striving to make travel as personalized as possible for Starwood Preferred Guest Members, and that means fresh thinking around long-standing industry practices," said Mark Vondrasek, Senior Vice President for Distribution, Loyalty & Partnership Marketing at Starwood.
While tradition has long held hotel check-in to 3 p.m., "Starwood is bucking convention to give its most frequent travelers complete control of their check-in and checkout times," according to a news release.
A member who chooses to check in at 10 p.m. won’t have to checkout until 10 p.m. on their day of departure, 24 hours later. Platinum SPG members who spend 75+ eligible nights at Starwood hotels can request "Your24" service.
Your24 is part of a suite of new elite benefits launching March 1, 2012, that make the award-winning Starwood Preferred Guest (SPG) "the richest elite program in the industry," according to the company.
With the new SPG enhancements, the longer guests stay, the more benefits they get such as a dedicated Starwood ambassador and free breakfasts.
By David Wilkening
David
Tony from Gatto’s Pizza on Columbus’s Unique Pizza Trail
Sophia Hyder Hock on Global Social Inclusion in Tourism
Sustainable Tourism: Don Welsh on Community Values and Global Collaboration
Jane Cunningham: Enhancing European Engagement in Tourism
Kristin Dunne: Navigating Destination Strategy
Revolutionizing Mobile Connectivity: Boris Bijlstra on HUBBY eSIM
Capturing Glasgow’s Vibrancy: An Interview with Susan Deighan, Chief Executive of Glasgow Life
Lebua Hotel & Resorts: Rajan Khurana on Hospitality and Bangkok’s Charms
Sustainable Tourism and Growth: Insights from Chiravadee Khunsub from Tourism Authority of Thailand
Revolutionizing Travel: SmartSIM USA’s Dale Takio Unveils the Power of E Sims
TravelMole Interview with Hishan Singhawansa, Deputy CEO of Cinnamon Hotels & Resorts, Sri Lanka
Unveiling the Essence of Magari Tours: A Dive into Authentic Italian Experiences
EU airports bring back 100ml liquid rule
British Airways passengers endure 11-hour 'flight to nowhere'
CLIA: Anti-cruise demos could cause itinerary changes in Europe
Co-pilot faints, easyJet flight issues ‘red alert’
Gatwick braces for strike