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Asia Pacific
Suite returns for Air China with Amadeus
BANGKOK – Amadeus has confirmed the successful implementation of Air China’s international e-business suite in 25 international markets.
Air China is utilising the fully hosted and customised Internet booking engine solution to help them manage extra international online traffic generated by the Olympic Games in Beijing. 


The partnership with Amadeus allows Air China to offer its international customers in many markets a fully localised online booking product in the native language and local currency.
Air China director, e-commerce, Lui Dong said, “As a carrier operating worldwide with a vastly diverse customer base, Air China opted to build a local web site presence in each of its international markets, thereby offering our customers the best online experience locally.
“This will help grow our international online business, especially during the increase in passenger traffic before the Beijing Summer Olympics. 


“We can clearly see an impact on our results for the past few months, with a growth rate of our online bookings of over 50% during the first quarter this year.”
David Brett, president, Amadeus Asia Pacific, said, “I believe our leadership position in China is due to our ability to provide international reach, leading functionality as well as our proven record as technology partner to airlines.â€
Ian Jarrett
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