United Kingdom
United States
Asia Pacific
SWISS becomes latest Star Alliance partner
Swiss International Air Lines has joined the Star Alliance as its 17th member.
The addition of Zurich as an alliance hub, the global airline group can now offer flight connections through 11 European airports – Copenhagen, Frankfurt, London, Lisbon, Madrid, Manchester, Munich, Stockholm, Vienna, Warsaw and Zurich.
In addition to its European network, SWISS runs long-haul flights to destinations in North and South America, Africa and Asia, complementing the existing alliance network, and adding new destinations like Benghazi (Libya), Dar-es-Salaam (Tanzania), Douala and Yaounde (Cameroon) and Nairobi (Kenya).
Star Alliance CEO Jaan Albrecht said: “With SWISS, our alliance has gained a high-quality airline with a strong brand. We now provide more choice to our customers, especially on key European and intercontinental business routes.
“Moreover, with Switzerland being the traditional base for many corporate clients, we look forward to offering our customer benefits to even more travellers than before.”
SWISS CEO Christoph Franz described the move as a major strategic milestone for the carrier.
“The co-branding of aircraft among Star Alliance members also helps to raise the awareness of the alliance and its benefits among our customers. And we are proud to carry the Star Alliance logo on our aircraft throughout our route network,” he said.
Report by Phil Davies
Phil Davies
Mark Jaronski of Explore Georgia on FIFA World Cup 2026
Connecting Small Businesses to Global Tourism Markets: Nate Huff of Tourism Exchange
North Carolina’s Resilience: Wit Tuttell on Recovery and Tourism
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination
Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
BA suspending all Heathrow to Abu Dhabi flights
Turkish Airlines flight in emergency landing after pilot dies
Unexpected wave rocks cruise ship
Woman dies after going overboard in English Channel
Foreign Office issues travel advisory for winter sun destinations