United Kingdom
United States
Asia Pacific
Tablet takes on travel
The latest trend in mobile computing, the tablet is making an impact but Ypartnership/Harrison Group raises the question of how much of an influence it might have on travelers.
“Given the wired standard of living for most Americans, it’s surprising to see that less than one in ten (7 percent) active travelers currently has access to the Internet from a tablet computer,” says the group in its “2011 Portrait of American Travelers.”
Travelers typically use the device to find local restaurants or shops, comparison shop for airfares and hotel rates, and search for the latest updates on flight schedules and delays.
Approximately one-quarter have navigated a destination using the GPS function, viewed a virtual visitor guide, or shared information and photos on their tablet device while traveling, says the group.
Roughly one-third of travelers use their tablet computer during the planning process to book air travel or lodging, and evaluate ratings and reviews to determine hotel, restaurant or destination selections.
“It is interesting to note that tablet utilization habits mirror those observed on smartphones with one important exception: tablet users are significantly more likely to use their device to comparison shop airfares and hotel rates,” says the group.
By David Wilkening
David
Tony from Gatto’s Pizza on Columbus’s Unique Pizza Trail
Sophia Hyder Hock on Global Social Inclusion in Tourism
Sustainable Tourism: Don Welsh on Community Values and Global Collaboration
Jane Cunningham: Enhancing European Engagement in Tourism
Kristin Dunne: Navigating Destination Strategy
Revolutionizing Mobile Connectivity: Boris Bijlstra on HUBBY eSIM
Capturing Glasgow’s Vibrancy: An Interview with Susan Deighan, Chief Executive of Glasgow Life
Lebua Hotel & Resorts: Rajan Khurana on Hospitality and Bangkok’s Charms
Sustainable Tourism and Growth: Insights from Chiravadee Khunsub from Tourism Authority of Thailand
Revolutionizing Travel: SmartSIM USA’s Dale Takio Unveils the Power of E Sims
TravelMole Interview with Hishan Singhawansa, Deputy CEO of Cinnamon Hotels & Resorts, Sri Lanka
Unveiling the Essence of Magari Tours: A Dive into Authentic Italian Experiences
EU airports bring back 100ml liquid rule
British Airways passengers endure 11-hour 'flight to nowhere'
CLIA: Anti-cruise demos could cause itinerary changes in Europe
Co-pilot faints, easyJet flight issues ‘red alert’
Dozens fall ill in P&O Cruises ship outbreak