For marketers who have forgotten, 36 million households travel with their pets.
BringYourPet.com is now offering hotel owners a variety of programs to market to pet-owners.
The owners who travel with their pets generally take two vacations a year, and spend $1,000 or more on each trip, says the service.
“We developed this plan to address advertisers’ need for bigger and better online visibility,” said Bryan Bailey, a spokesman for BringYourPet.com.
Report by David Wilkening
