Teletext Holidays has appointed Ed Grimsey as head of customer data & CRM – a new role to drive customer retention.
Grimsey, who joins from Virgin Holidays, joins the senior management team and will be responsible for overseeing Teletext Holidays’ entire CRM program and customer data initiatives, with the aim of engaging with customers ‘in a personalised and responsive way’.
He will report directly to managing director of Teletext Holidays, Daniel Taylor.
Grimsey has more than 10 years of experience in customer centric marketing roles with Centrica, Sky and Virgin Holidays, where he was responsible for CRM and direct marketing across all of the Virgin travel brands.
