Teletext Holidays has been told off by advertising watchdogs after three customers complained they could not buy package holidays at the advertised price.
The Advertising Standards Authority said customers had been misled by the price claims but acknowledged that the company had been able to prove the holidays had been available to other customers at the listed price.
The ASA also agreed that Teletext Holidays had taken sufficient steps to withdraw advertised prices when it became aware that they were no longer available.
Teletext had argued that the removal process wasn’t simple when it offered around 100 billion holiday combinations at any given time.
But the ASA said that in order to be fair to customers, prices should be described as ‘from’ prices and that information indicating that prices were subject to change and had limited availability should be made more prominent.
The investigation related to listings for packages to Tenerife, the Costa Brava and Benidorm advertised in February and April this year.
