Teletext to launch luxury brand

Teletext has announced plans to launch a new luxury brand in the Spring.

The move follows earlier announcements about the company’s desire to expand the Teletext brand into niche markets.

The luxury site will target affluent travellers not traditionally served by Teletext Holidays.

Teletext has appointed Nucleus, the brand, internet and intellectual property consultancy, to create the new brand and website.

By Bev Fearis