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Teletext to launch luxury brand
Teletext has announced plans to launch a new luxury brand in the Spring.
The move follows earlier announcements about the company’s desire to expand the Teletext brand into niche markets.
The luxury site will target affluent travellers not traditionally served by Teletext Holidays.
Teletext has appointed Nucleus, the brand, internet and intellectual property consultancy, to create the new brand and website.
By Bev Fearis
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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