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Tesco moves into travel
Tuesday, 08 Oct, 2009
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Supermarket giant Tesco is moving into travel with plans for 20 dedicated shops over the next two years.
The UK’s largest grocery retailer is working with Teletext Holidays to open holiday shops within its stores.
The first Teletext Holidays branded outlet is to open at a Tesco Extra store in Pitsea, Essex in December.
Each store will have a branch manager with digital screens providing latest holiday offers and destination video guides.
The venture is the first time Teletext Holidays has moved beyond its core TV and online sales channels.
Managing director Victoria Sanders said: “In store, customers can access the teletextholidays.co.uk media site on self-service pods, as well as tapping into the expertise of a travel agent.
“Customers enjoy speaking to a travel consultant and when people are busy it can save a lot of time and hassle to have someone search for the best holidays whilst they shop.
“We have a brand which has become synonymous with great value last minute deals and that fits very well with Tesco’s core values about quality and choice.”
by Phil Davies
Phil Davies
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