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The Mole’s Two-Minute Interview
The Mole: SAS is introducing check-in at seven European airports via their mobile phone? Do you expect a strong take-up?
Lars Olofsson: Yes, we are expecting a good take-up of this product. Savvy technological users will be the early converters. Currently only 10 percent of SAS passengers check-in via SMS, but our goal for 2011 is that 80 percent of our customers check-in ‘off-airport’ – which means online or via their mobile.
Is it simple to use? Could my granny manage it?
Olofsson: “Absolutely. The menu format is extremely simple to use. All that is needed is one click to confirm your flight details and a Mobile Boarding Pass with a 2D bar code will be displayed. It contains your flight number, seat number and departure and arrival time,
The 2D bar code can be used when registering luggage at the SAS Self Service Kiosks, as well as for security, Fast Track security and lounge access.
At start-up you are offering this facility at Copenhagen, Gothenburg, Helsinki, London Heathrow, Oslo, Stavanger and Stockholm, will it be extended?
Olofsson: We are certain the trial will be a resounding success and SAS looks forward to rolling out the Mobile Boarding Pass service across the board later this year once it has been fully evaluated.
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