“The world’s first iTour"

Visitors to Glasgow are being offered the chance to take an interactive tour of the city’s cultural highlights – downloaded on to their iPods. What is being promoted as the “world’s first iTour” can be downloaded for free and includes a mix of trivia, tourist information and music. The concept was dreamed up by American /Scottish Samantha Chapnick, who is based in New York. She reportedly told the Sunday Herald: “When I was in Scotland as a tourist it took me a long time to see Glasgow as a place that had something amazing to offer. Tourists think ‘Edinburgh: the castle. Glasgow: what is there?’ and I wanted the iTour to show off what a great place it is.” The MacWorld website quotes Glasgow City Marketing Bureau chief executive Scott Taylor as saying: “The music scene in Glasgow is the best in Britain and this iTour describes it by those best placed to know – music enthusiasts, music promoters and the bands themselves. It is a vivid portrayal of a stylish, vibrant and creative city and I am sure it will persuade more people to visit.” Report by Tim Gillett, News From Abroad Ltd www.newsfromabroad.com