Travelers who include beaches and/or theme parks in their vacation plans make up a more lucrative market than the average visitor, according to a new study.
Those travelers take longer vacations and spend more money per trip than overall travelers. They are more likely to take the kids along, fly to their destination and rent a car once they arrive.
The survey by the Travel Industry Association found households going to the beach or theme parks spent an average of $854, compared to $433 per household for non-beach trips.
More than a third of beach-theme park visitors spent seven nights or more on their vacation.
The average beach trip lasted 6.2 nights, compared with 4.1 nights for a non-beach trip.
Report by David Wilkening
