Thomas Cook Sport has signed a new four-year pact with Chelsea Football Club.
The deal, reportedly worth £1.5 million a year, extends an agreement originally signed in 2006 as Chelsea’s official travel partner.
Thomas Cook will continue as a Platinum partner of Chelsea until 2012, along with a group of other market-leading companies and will continue to be responsible for all team and officials’ travel, corporate travel and supporter travel, both in the UK and overseas.
Thomas Cook group chief executive Manny Fontenla-Novoa said: “Re-signing with Chelsea takes our relationship to a whole new level.
“We’ve enjoyed a fantastic partnership with the club so far, and this announcement will ensure that we provide an unrivalled service to the club and it’s supporters for years to come.”
Chelsea chief executive Peter Kenyon said: “I think this deal demonstrates a major vote of confidence from the business world in the strength of Chelsea as a sponsorship partner, as well as Premier League football in general, in what is a difficult economic climate.
“Extending our association with Thomas Cook, one of the most respected brands in travel, is a natural one for Chelsea. We’re sure that this deal will lead to a more complete service for the club and its supporters.”
This includes official travel packages to all of Chelsea’s away matches in the UEFA Champions League and domestic competitions.
by Phil Davies
