Thomas Cook has expanded its range of SENTIDO and Aquamania hotels for summer 2014 and introduced new Sunwing resorts for families, Sunprime hotels for adults and a new range of smartline budget hotels within its Airtours programme.
Its new programme features five new flagship SENTIDO hotels in Turkey, Kos, Crete, Cyprus and Lanzarote, bringing the total to 26. It has also added three new Sunwing resorts in Crete, Rhodes and Cyprus.
It will have five adult-only Sunprime hotels – which will be exclusive to Thomas Cook in the UK – with three in Gran Canaria, one in Tenerife and one in Rhodes, plus five new family-friendly Aquamania resorts bringing the total to 42.
Airtours will have 12 new smartline hotels, which range from 2- to 4-stars, are suitable for families and adults, and are aimed at holidaymakers on a budget. Described as ‘low frills holidays’, they will be available in Egypt, Bulgaria, Kos, Crete, Rhodes, Turkey and Lanzarote.
Describing summer 2014 as "one of our most exciting launches ever", director of product and yield Uli Sperl said: "We understand how important a holiday is to customers looking for unique experiences, and we have worked harder than ever to tailor the holidays we offer across both our adult and family portfolio."
The operator’s brochure range has been simplified with the arrival of four new titles:
Thomas Cook Exclusively Adults featuring properties from Thomas Cook and the Style Collection
Signature from Thomas Cook European Beaches featuring a collection of five-star hotels
The Style Collection, replacing Holidays with Style and My Style and featuring four-star properties
Thomas Cook Villas with Pools.
