United Kingdom
United States
Asia Pacific
Thomson agents to help consumers’ online search
Thomson plans to use call-centre and retail agents to carry out searches for consumers who can’t find what they’re looking for online.
The operator has borrowed the idea from a service called ChaCha in the US where consumers can tell researchers what they are looking for and have relevant information sent to them.
Thomson will combine its call-centre and retail workforce to carry out the research during quiet times.
Consumers will only have access to the online facility when Thomson agents are logged in and have time to help them.
TUI Northern Europe director of new media Graham Donoghue said: “We have licensed technology from Google and we’re getting 20,000 searches a day. The idea is to let consumers initiate a search and we will push the information back to them.
“There will also be the option to chat to someone from Thomson. It’s taking what we have done with Google and stretching it out to the retail network.”
The technology will also help retail staff by telling them where consumers are on the website and even where they are in the world.
*See linked stories.
by Linda Fox
Linda Fox
Tony from Gatto’s Pizza on Columbus’s Unique Pizza Trail
Sophia Hyder Hock on Global Social Inclusion in Tourism
Sustainable Tourism: Don Welsh on Community Values and Global Collaboration
Jane Cunningham: Enhancing European Engagement in Tourism
Kristin Dunne: Navigating Destination Strategy
Revolutionizing Mobile Connectivity: Boris Bijlstra on HUBBY eSIM
Capturing Glasgow’s Vibrancy: An Interview with Susan Deighan, Chief Executive of Glasgow Life
Lebua Hotel & Resorts: Rajan Khurana on Hospitality and Bangkok’s Charms
Sustainable Tourism and Growth: Insights from Chiravadee Khunsub from Tourism Authority of Thailand
Revolutionizing Travel: SmartSIM USA’s Dale Takio Unveils the Power of E Sims
TravelMole Interview with Hishan Singhawansa, Deputy CEO of Cinnamon Hotels & Resorts, Sri Lanka
Unveiling the Essence of Magari Tours: A Dive into Authentic Italian Experiences
EU airports bring back 100ml liquid rule
British Airways passengers endure 11-hour 'flight to nowhere'
CLIA: Anti-cruise demos could cause itinerary changes in Europe
Co-pilot faints, easyJet flight issues ‘red alert’
Gatwick braces for strike