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Thomson pushes ‘dynamic’ cruises
Thomson is pushing dynamically packaged cruises through its website as part of its 2008 campaign.
It claims its website has been enhanced to give customers more flexibility, combining land-based holidays with cruises.
Head of Thomson Cruises David Selby said: “This move to the web will give us an even bigger reach.
“Now that our website allows you to book all components separately, we will appeal to an even wider audience of agents and customers who want more flexibility when booking their holiday.
“The website also shows videos of all ships and all destinations –just like going there, before you go there.”
By Bev Fearis
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Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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