Thomas Cook has appointed three more experts to its Digital Advisory Board.
The new members are:
Kathryn Parsons, co-founder and co-CEO for digital training company Decoded and winner of the Veuve Clicquot New Generation award in 2013
Jo Hickson, group head of innovation at Home Retail Group, which operators retail brands Argos, Homebase and Habitat
Dr Nicola Millard, customer experience futurologist with BT, who was involved with a number of BT ‘firsts’ including the first application of intelligent systems into BT’s call centres and BT’s initial experimentation with home working.
"A strong Digital Advisory Board is instrumental in driving innovation at Thomas Cook," said Thomas Cook CEO Harriet Green, who heads up the Board.
"We are delighted to have three such powerful digital gurus join our DAB; Kathryn Parsons, Jo Hickson and Nicola Millard. Their knowledge and experience will complement our existing team of experts and help accelerate our digital progress – adding new ideas to our business."
The appointments come after Thomas Cook poached marketing ‘guru’ Remo Masala from Kuoni to oversee the development of its online and offline programmes.
Masala, who joined as Group head of marketing in January, also became a member of Thomas Cook’s Brand Council and Digital Advisory Board.
