Wholesale travel broker Tourico Holidays has revealed a 22% jump in activity bookings worldwide in the last year, as it added more than 1,000 new products to its inventory.
Tourico now estimates it will have more than 12,000 activity based products by the end of the year.
"Hotels are at the core of Tourico’s business, but travel agents and distributors are increasingly bundling rooms with local ancillary products, like sporting events, ski passes, city tours, and transfers to increase their margins," said Ofir Cohen, executive vice president of global activities for Tourico.
The firm said virtually every category saw a rise in sales, with ski passes up 59%, multiday guided tours up 34% and 12% more theme park tickets sold.
Tourico said it is focusing on increasing inventory of its activities business in high growth regions in Asia, Canada and Arabic speaking nations
"Activities have tremendous appeal for both business and leisure travelers, so we’ve made a real commitment to ensuring our clients have access to the best offerings at the best price points – regardless of where their customers are heading," Cohen said.
