Tourism Australia: Another year, another blockbuster

GOLD COAST – We’ve seen Australia in a Different Light.

We’ve been asked Where the Bloody Hell Are We?

We’ve been invited to ride around the outback with Nicole Kidman in Australia: the Movie.

Now Tourism Australia (TA) is working on the next “blockbuster” advertising campaign.

A lot will be riding on the new promotion after the lukewarm reception given to the previous efforts.

Australia’s tourism industry is doing it tough. Visitor numbers are forecast to fall four per cent this year.

Tourism Australia executive chairman Rick Allert said at this week’s Tourism Futures conference, “As we’ve learned from experience, the tough times don’t last forever.

“And some might say the tough times provide the perfect opportunity to rethink how we do business and make improvements.”