Tourism New Zealand has signed a marketing agreement with Maritz Travel, America’s largest incentive travel management company, which will grow incentive and corporate travel to New Zealand from the United States.
Tourism New Zealand said the agreement "is something of a coup for Tourism New Zealand as it is the first time in many years that Maritz Travel has collaborated with an international destination in such an integrated programme of activity".
Tourism New Zealand’s general manager Western long haul markets Gregg Anderson said a collaborative approach to marketing underpinned Tourism New Zealand’s strategy "and this agreement guarantees New Zealand is being pitched to a high value visitor market".
Maritz Travel’s impact represents a total volume spend of approximately USD2 billion per year, serving nearly three million travellers annually.
David Peckinpaugh, president of Maritz Travel, said, "Participants tell us they want a once-in-a-lifetime experience, and New Zealand certainly delivers on this."
Activity is being launched mid-October with ‘Destination Day’ whereby Maritz Travel staff will be up skilled on New Zealand through educational and promotional experiences.
