Global brand leader The Travel Corporation has announced a major restructuring in Australia of its lead FIT brand Creative Holidays.
The move also signals a major rebranding for Creative Holidays, which includes a website redesign, more destinations and a phone system making it easier for enquiries to be directed to the relevant specialist.
The restructuring will also introduce four new brochures covering 13 countries under the banner “Creative Experiences”, which has also absorbed the Classic Oriental product. In addition an Africa program is being introduced for the first time.
The new product range will also promote new stopover destinations to Europe, with the options of including tours of Asia or Africa with otherCreative European product.
The first of the new rebranded brochures for Hawaii and Vietnam, were released last Friday.
