Wales based agency group Travel House has created its first TV ad using generative artificial intelligence (GenAI).
It worked with ITV to create a GenAI advert, which will air on ITV1 and ITVX in Wales.
The Hays Travel owned unit has 16 travel agency stores in South Wales.
GenAI production makes advertising more accessible to small businesses by using licenced Generative AI image and video tools.
It also used ITV’s voice over artists.
Katie Davies, Travel House Marketing Executive, said: “We are excited to see our advert on TV and are confident this innovative production approach will be a significant benefit and revenue driver.”
“We look forward to seeing the positive impact it brings to our business.”
Jason Spencer, ITV Business Development Director, added: “Too often the cost of making an advert is a barrier for brands looking to expand their visibility on TV.”
“By including GenAI, we can make the power of TV advertising accessible to all. We are constantly innovating to find better ways to help brands grow.”
