The travel industry will be the first to prosper once the British economy starts to recover, according to research by communications company Pitney Bowes.
Its survey of 1,000 British customers revealed that six out of 10 were planning to splash out on a holiday once the economy has improved.
Pitney Bowes, which provides technology solutions to companies to help them connect with customers, said 60% of those surveyed put holidays above buying new clothes, home improvements, a new car and eating out.
38% of those quizzed said they had significantly cut back on holiday spending in the past two years.
What people are planning to spend their money on when the economy picks up:
|
|
UK |
|
Holidays/travel |
60% |
|
Clothes shopping |
38% |
|
DIY and Home improvements |
33% |
|
Restaurants |
28% |
|
Change of car |
25% |
|
Cinema |
16% |
|
Haircuts |
15% |
|
Theatre |
12% |
|
Shoes |
11% |
|
Live sporting events |
10% |
|
Gigs |
9% |
|
Dentist visits |
8% |
|
Gym membership |
7% |
|
Sports/Movie TV subscriptions |
7% |
|
Pension contributions |
6% |
|
Handbags |
4% |
|
Insurance |
4% |
|
Babysitter |
3% |
|
Taxis |
3% |
