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TripAdvisor under fire for mixed reviews
KwikChex.com, a Bournemouth-based “reputation management” firm, is seeking 1, 000 peeved hotel owners for a group defamation action against travel review website, TripAdvisor.
Already, a group of more than 420 hotels and restaurants are considering taking the website to court.
Among the 35 million reviews that now populate TripAdvisor’s listings, there are some true stinkers notes the UK’s Independent newspaper.
The newspaper gives one example of how people’s opinions of a place can differ.
The Oddballs Palm Island Lodge is the second most popular lodge in Botswana’s Okavango Delta, according to TripAdvisor.
One user of the site, LASFNCY, “would recommend it in a heartbeat. Fantastic and memorable time”.
Duffyd, however, is not so gushing. “Snakes in my room, baboon pooping and peeing [in] my room and in the showers multiple times a day.”
The Independent continues, “As its listings continue to swell, things are becoming a little too noisy, and trawling through 738 reviews for a single hotel is a tiresome exercise.
“Increasingly, the skill is seeing the wood from the trees; sniffing out the haters (serial internet curmudgeons) and the sycophants (the owner’s mum), and trusting the overall wisdom of crowds.
“Annoyed hoteliers should also heed the golden rule of TripAdvisor: for every 10 brilliant write-ups, there are always a couple of pooping baboons.â€
Ian Jarrett
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