A new logo has been designed for the Travel Trust Association to reflect its wider role as a trade consortium and a financial protection model.
TTA is giving its 400 members a year to introduce the logo to their brochures but has asked that they incorporate it into their websites by the end of January.
The logo was unveiled at the group’s annual conference in London.
TTA managing director Simon Hargreaves said: “TTA is proud of its record in protecting customers over the years, and that is something that will always be core to our existence.
“But TTA is more than just a protection system, and as an expanding travel consortium we negotiate deals for our members who benefit commercially from everything that we do.
“Being in the form of a luggage tag our new logo is striking and puts a greater emphasis on our place right at the heart of travel.â€
by Phil Davies
