TUI Group will open a TUI Blue hotel in Zanzibar for this winter season.
It has acquired a resort, Dream of Zanzibar, in the East African island and says all existing reservations will be taken over and honoured.
In the 2019/20 winter season, the hotel will then be repositioned as TUI Blue Zanzibar.
"In delivering our growth roadmap, we are increasingly looking for holiday destinations facilitating profitable year-round operation due to their consistently warm climate," said TUI Blue managing director Artur Gerber.
"The ‘Dream of Zanzibar’ hotel already features a very good occupancy rate and high customer satisfaction levels. The destination also features a wide range of cultural influences and excursion options. These are optimum conditions enabling us to create a unique holiday experience for our guests with our new hotel brand."
Alongside TUI Blue Zanzibar, TUI Group will open another hotel on the island this winter season, the Riu Palace Zanzibar.
