TUI Travel is calling for an industry standard on reporting fuel and carbon efficiency for UK airlines to make comparisons easier.
The operator believes it would enable greater transparency so that customers can choose which airline to fly with and the Government to use the information to adjust taxes.
According to the tour operator’s research, 50% of customers felt it was very important that their holiday company be more transparent about what they are doing to reduce their impact on the environment and to support local communities.
Two thirds of customers stated issues about carbon emissions, climate change and pollution were very important to them.
Jane Ashton, director of sustainable development at TUI Travel PLC, said: "If all airlines were reporting on carbon emissions using consistent metrics and sources of measurement then we believe the Government could start to use this information to adjust taxes that they are currently imposing on airlines".
