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TUI relaunches budgetholidays.com
Monday, 01 Jul, 2003
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TUI UK has re-launched its low cost holiday website after it got off to a slow start.
A spokesperson said February was a bad time to launch because of the onset of the Iraq conflict.
She added: “Once people know about it they are rushing to tell their friends.”
The website is aimed at money-conscious families and couples looking for a low price holiday. It features 27 resorts, which start at £79 for seven nights in an apartment in Majorca. The holidays are fully bonded.
The relaunch is being accompanied by promotions in various UK media, and a number of “stunts” that will take place this week.
Customers pay extra for inflight meals and transfers, and holidays booked over the phone incur a £10 charge.
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