TUI and Booking.com have signed a strategic global partnership for experiences, activities and excursions.
The deal will give Booking.com customers direct access to the rapidly growing activities segment of TUI and its digital subsidiary Musement.
The contracts have been signed and the cooperation is due to start in July.
Under the agreement Booking.com customers will eventually have direct access to a portfolio of over 70,000 tours, attractions and activities via TUI subsidiary Musement.
TUI aquired Musement, a Milan-based technology start-up, 18 months ago.
"Attractive and varied options all over the world, easy and quick for customers to book – that is what we will offer through this cooperation," said David Schelp, managing director of TUI Destination Experiences.
"The purchase of Musement and the expansion of its portfolio of activities, bookable on the platform, is now being followed by the partnership with Booking.com, an expert in worldwide marketing."
