TUI UK and Ireland has appointed Richard Sofer as commercial director, with effect from December 1.
His new role will include responsibility for TUI UK & I’s product offering, yield management and aviation planning, as well as being a board member.
Sofer joined TUI UK in September 2016 as managing director of Thomson Cruises, overseeing the launch of Discovery 2 in May 2017 and the recent rebrand to Marella Cruises as Thomson changed to TUI.
Prior to joining TUI, he worked for GLH Hotels where he held a number of roles. His last role was chief executive of Thistle and Every Hotels.
The appointment of the new MD for Marella Cruises will be confirmed shortly.
