BRISBANE – V Australia is firing up on social media, partnering with Twitter and radio station Nova to launch a national campaign for Australians to win a trip to Los Angeles for three days or 4320 minutes of “tweetingâ€.
The challenge is for a team of three people to fly to LA, take in the sights and delights on the City of Angels for three days non-stop and between the team, tweet every single minute of the 4320 minutes they are in LA.
Virgin Blue Group general manager, marketing, Michelle Lee, said, “For V Australia, it’s about breaking into new markets, reaching out and speaking to people in a relevant way, be it through newer mediums such as Twitter and You Tube or more traditional channels like print or radio.â€
V Australia says it has been monitoring Twitter chatter about the airline to gauge feedback and tweak its offering.
The four-week “4320 LA†campaign is also aimed at highlighting the accessibility and affordability of Los Angeles as a three day long weekend holiday from Australia.
The 4320 minutes in LA campaign will include on-air challenges for entrants with the winning team of three “V Tweeters†departing for LA on July 21.
If they complete the challenge, they each receive a Round the World ticket with V Australia and Virgin Atlantic as a prize.
To check out the V Twitter challenge, log on to www.4320LA.com or www.twitter.com/4320LA
