UKinbound CEO Deirdre Wells will be stepping down in mid-August after nearly five years in the role.
In September she will take up a new position as CEO of Go To Places, the destination management organisation responsible for Visit Kent and Visit Herts.
She takes over from Sandra Matthews-Marsh, who announced earlier this year she was leaving after 14 years.
Wells spent over 20 years in the Department of Culture, Media and Sport, during which time she was programme manager for the Olympic Legacy Board and relationship manager for Liverpool Capital of Culture 2008.
UKinbound chairman Mark McVay thanked Wells for her support and said it would be working with her and members of the Board on the search for her successor.
Ola Ewedemi, chief operating officer, will also be leaving the association at the end of June to take a career break and go travelling.
"Whilst I appreciate that this news represents significant change for the association, I am confident that UKinbound is in a strong position and will continue to grow under new leadership," McVay added.
