Urban dwellers are more likely than their non-metro counterparts to explore a new destination with each vacation, according to a recent consumer survey conducted for the US Tour Operators Association (USTOA).
Urbanites are also more likely to buy a tour or vacation package in order to see new or unfamiliar places, and to find out more about the history or culture of an area. And when shopping for a vacation, twice as many metro dwellers first choose a destination and then shop for value (40% vs. 20% non-metros), according to the survey.
TNS Research conducted the telephone survey of 1,000 participants on behalf of USTOA. Vacation packages were defined as buying hotel and airfare or other arrangements together.
USTOA members provide vacations for 11 million people yearly.
Member of USTOA have to meet various standards, including posting $1 million in security to protect consumers in case a company goes out of business.
Report by David Wilkening
