USAirtours Worldwide has rolled out a new dedicated B2B brand focused on cruise for the UK travel trade.
It unveiled Beyond Cruising, which has a global footprint combining cruise journeys and land products.
It will offer agent resources and benefits, like a Cashcard incentive scheme.
“For more than a decade we have been creating fly-cruise holidays, mainly out of North America and the Caribbean,” said Guy Novik, founder of USAirtours Worldwide.
“Over that time, agents have consistently asked us to expand into other parts of the world. Launching Beyond Cruising is the natural next step.”
It has secured group allocations for both cruises and flights and says it will continue to expand product offerings in the coming months.
The next stage is to offer small ship expedition, luxury and river cruising holiday options.
Travel agents can now register to access Beyond Cruising’s resources and offers.
Agents can also join the new brand’s private trade only Facebook group.
