Best Western has inked a deal with Virgin Atlantic allowing its loyalty programme customers to earn flights with the carrier.
Members of Best Western Rewards can now collect 500 Virgin Atlantic Frequent Flyer Club Miles during every night’s stay at a UK property.
The group publicised the launch with a video on Youtube recreating the glamorous Virgin Atlantic 25th anniversary ad featuring beautiful air crew and a super cool pilot swanning through a hotel lobby.
Only this time, the crew were Best Western staff and the pilot head of marketing Tim Wade.
Keith Pope
Director of Best Western Keith Pope said: “The partnership between Best Western and Virgin Atlantic is a great strategic fit with the personality of both brands working well together.
“We worked on the deal in the British office based in York and thanks to the dedication of the team involved we have seen the partnership develop to a global scale with all international offices partaking in the scheme.”Â
Best Western loyalty scheme members can already redeem points with Marks and Spencers, Amazon, Debenhams or donate them to the NSPCC.
To see the spoof video, click here
by Dinah Hatch
