Virgin Holidays’ first standalone 'holiday emporium' opens today in London.
The store, in Kensington High Street, joins the company's network of 100 concession outlets in Debenhams, House of Fraser, Tesco, Sainsbury's and 'pop up' shops already operating across the UK.
The store features dedicated 'pods' for Virgin Holidays, Virgin Holidays Cruises and Virgin Holidays+HIP Hotels, which are manned by staff, and an 'Experience area' with user-selectable content via iPads displayed on a super-sized video wall.
It also has a ‘holiday window’ which is a digital glimpse into different destinations and a games area for kids.
Virgin Holidays managing director Amanda Wills said: "Our customers tell us that buying their holiday forms an integral part of the whole holiday experience and they love to do it face to face.
"We have created the kind of unforgettable customer experience that people expect of us, which you can't find elsewhere – and ultimately, that's what Virgin Holidays is all about.”
By Diane Evans
