Virgin Voyages is launching a themed cruise for true crime fans in a collab with iHeartMedia.
They unveiled the True Crime Voyage, a five-night Caribbean sailing featuring live broadcasts by well known podcasters.
Departing October 10 from Miami, Virgin Voyages is touting the sailing as a great sales opportunity for travel advisers.
First Mates benefit from competitive commissions, attractive group incentives, no non-commissionable fares (NCFs), and a unique guest experience primed to attract new to cruise customers.
“We’ve tapped into a massive fandom and paired it with our uniquely elevated product,” said Nathan Rosenberg, Chief Marketing Officer and head of sales at Virgin Voyages.
“This gives First Mates something different to sell with an experience built on passion, pop culture and premium value.”
Sailing on Valiant Lady to Puerto Plata and Virgin’s Beach Club at Bimini, the voyage is built around some of iHeartMedia’s top true crime podcast titles, including Betrayal, Buried Bones and Stuff They Don’t Want You to Know.
The sailing features live podcast recordings, behind-the-scenes “How to Podcast” workshops, exclusive meet-and-greets with hosts, and special giveaways.
“This exclusive, one-time-only itinerary is the kind of product that drives new conversations and bookings,” Rosenberg added.
“We’re giving First Mates a reason to reach out, reengage past clients or tap into niche groups.”
Trade partners can access sales tools and marketing assets at Virgin Voyages’ dedicated advisor portal: FirstMates.com
