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“Virtual agency” for W. Midlands Co-op Travel
Comtec is to power West Midlands Co-op Travel’s new website.
The agency software provider is incorporating the engines behind its new bookable online flights solution and established bookable online package holiday web system into www.co-optraveldirect.com.
Comtec claims this will enable the Co-op Travel’s customers to book package holidays and flights from low-cost, charter and scheduled carriers.
The software will also enable the agency’s customers to access holiday itineraries or make payments online, by phone or in any of its 22 branches.
Booking data from the website is automatically loaded into West Midlands Co-op Travel’s back office booking engine, Comtec’s TravelCat system, avoiding the need to re-key in data.
West Midlands Co-op general manager travel Geoff Hurmson said: “Incremental business is our key objective, and this deal with Comtec creates a virtual agency, where customers can search and book holidays.
“Our site already receives 100,000 unique visitors each month, and we know that we lose many of these people because they need to call to complete their bookings. We’re expecting Comtec’s solution to turn these casual browsers into customers.”
Comtec sales and marketing director Richard Turner added: “Our flights engine addresses the industry’s requirement for independent holiday bookings, and we’re confident the system will prove essential to many other agents’ growth in the future.”
Report by Phil Davies
Phil Davies
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