Visit Florida has officially become the main team sponsor of Fulham Football Club for the 2015/16 season.
The new Fulham FC team kit displays the tourist board’s logo across the chest of the home, away and third kit.
Visit Florida now has signage at the Craven Cottage grounds and will also be featured on the Riverside Stand roof, which is on the landing approach of London Heathrow.
Visit Florida UK and Ireland director Colin Brodie said: "This signing has great potential for us and the UK travel trade – travel agencies, tour operators, experience providers and bed banks can all get involved and use the hospitality for staff sales incentives, company box take overs, joint client promotions and entertaining with Visit Florida. So, we are putting a call out to all travel industry Fulham fans™
A number of marketing initiatives with Fulham FC and the UK and Irish travel trade are planned in the coming months, including social and digital media activity.
Florida is home to Fulham FC’s chairman Shahid Khan’s Jacksonville Jaguars.
